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A guide to AI prototyping for product designers

Ben
UX Collective
Published in
9 min read5 days ago

An image with all popular AI softwares, ChatGPT, Cursor, Bolt.New, Lovable and V0.
Prototyping with AI.

At Config 2023 (Figma’s annual conference), Noah Levin, VP of Design at Figma, introduced the concept of the Ceiling and Floor in product design and predicted the role of AI in design.

Noah defined the Ceiling and Floor as follows:

  • Floor: There’s a minimum skill required to participate in design. It takes years of training, practice, and self-learning to become a designer.
  • Ceiling: There’s a limit on how good you can be at designing and influencing a product — even the best designers often struggle to bring their ideas to life without engineering help.
Diagram illustrating the ceiling and floor in product design, showing different roles like designers, developers, and founders positioned based on their design proficiency.
The Ceiling and Floor in product design — by Noah Levin (Source).

Noah then predicted the role of AI in design is to shift both the floor and the ceiling. It’s lowering the floor — allowing more people to create, prototype, and ship ideas faster than ever. And it’s raising the ceiling — giving designers superpowers to develop, iterate, and push the limits of creativity.

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Written by Ben

Senior Product Designer on the Growth team at Miro — I write about PLG, AI, data-driven design, and design psychology. https://www.linkedin.com/in/hbshih/

Responses (5)

Bravo! This is an article I've been meaning to write but you've gone way deeper into this and you taught me a couple of good tips. I'm convinced this workflow - or at least this general approach (specific tools and details will vary and evolve) …

I've seen AI speed up prototyping firsthand, but it still can’t replace the strategic thinking and problem-solving that real design needs.

That's a great article, full of actionable stuff!

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